• People-Centric — We believe that top-quality entrepreneurs and entrepreneurship are primary factors of a successful start-up company.

• Doing Good — It is our investment principle to help those start-ups and entrepreneurs that bring positive economic development and social progresses to China.

• Long-term Vision — We work with entrepreneurs who have long-term vision and mentality.

• Tolerance of Failure — We believe in entrepreneurs and offer them independence in terms of innovation, operations and executions.